Who would have thought that a simple trip to Monoprix could feel like a festival evening? Yet that's exactly the challenge the store brilliantly took on last July 2nd, by transforming its store on Cours Mirabeau in Aix-en-Provence into a true celebration space. With live music, fun activities, and an immersion in its new universe, Monoprix proved that it is indeed possible to make shopping rhyme with celebration.
A More Vibrant Monoprix Than Ever
For one evening, the store at 27, Cours Mirabeau completely transformed. This first showcase of the new Monoprix revealed a more modern identity, a reimagined layout, new concepts, and a customer experience that is truly focused on enjoyment. More than just a shopping place, the store became a space for meeting and discovery, staying true to its promise of making "the everyday not so everyday." The event highlighted everything that has defined Monoprix's DNA for years: the art of living the French way. The already iconic brand continues to...
and highlight the taste of good with quality products, iconic ranges like Monoprix Gourmet or Monoprix Bio, and a committed offering that showcases products from France, organic references, and plant-based alternatives. The brand is now going even further by honoring local producers and local know-how through a selection of emblematic products that give us the true taste of the region !But Monoprix does much more than just fill our plates and continues to make beauty, design, and creativity accessible to all, with eye-catching displays, exclusive collaborations, original collections, and a sense of creativity. Beauty has indeed become one of the main drivers of the brand and intends to grow in the coming years with: more stores, price reductions, beauty advisors on site, an abundance of innovations, and even the launch of an online sales offer ! In short, a more expert, more accessible, and more inspiring proposition than ever.
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For those in a hurry, Monoprix is also committed to supporting the new urban rhythms with La Cantine. Whether it's a quick breakfast, a fast lunch, a tasty snack, or dinner to take away, this spot offers dining options that cater to all moments of the day. Always with the same principles: being able to eat well, quickly, with quality, and at an affordable price.
Concerts in the aisles
The highlight of the Monoprix Festival? A musical lineup that is as unexpected as it is successful. Artists Miel de Montagne and Vernis Rouge performed right in the heart of the store, followed by a DJ set from Vanille that got festival-goers dancing through the aisles. It’s a particularly clever nod considering their names also evoke products found in the Monoprix shelves. A playful mix that adds humor, like a shopping list, alongside other everyday references like Pomme, Oasis, Kinder, and Crayo.
n.With this unique evening, Monoprix has successfully taken on the challenge: transforming a store into a real party place and showing that a neighborhood brand can also become a cultural and creative player. An event with great potential to shine that confirmed the brand's ambition to embody an urban, modern, desirable, and inspiring way of life. Because only Monoprix could make everyday life feel so extraordinary.
Monoprix Aix-Maribeau
27, cours Mirabeau – Aix-en-Provence (13)
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