Who would have thought that a simple trip to Monoprix could feel like a festival evening? Yet that's exactly the successful challenge the store took on July 2nd, by transforming its location on Cours Mirabeau in Aix-en-Provence into a true celebration spot. With live music, fun activities, and an immersive experience in its new world, Monoprix showed that it’s possible to combine shopping with celebration.
A Monoprix more pop than ever
For one evening, the store at 27 Cours Mirabeau changed its face. This first incarnation of the new Monoprix revealed a more modern identity, a rethought layout, new concepts, and a customer experience completely focused on joy. More than just a retail space, the store transformed into a place for meeting and discovery, staying true to its promise of making “the everyday feel extraordinary.” The event highlighted everything that makes the DNA of Monoprix shine through for years: the French art of living. The already iconic brand continues to...to highlight the taste of quality with high-quality products, iconic ranges like Monoprix Gourmet or Monoprix Bio, and a committed offering that shines the spotlight on French-sourced products, organic references, and plant-based alternatives. The brand is now going even further by showcasing local producers and regional know-how through a selection of signature products that truly give us the flavor of the area!
But Monoprix does much more than just fill our plates and continues to make beauty, design, and creativity accessible to everyone, with eye-catching sections, exclusive collaborations, original collections, and a sense of creativity. Beauty has, in fact, become one of the main driving forces of the brand and aims to grow in the coming years with: more stores, lower prices, beauty advisors on-site, endless innovations, and even the launch of an online shopping platform! In short, a more expert, accessible, and inspiring offering than ever!
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For those in a hurry, Monoprix is also committed to embracing the new urban rhythms with La Cantine. Whether it’s a quick breakfast on the go, a speedy lunch, a sweet treat break, or a ready-to-take dinner, this spot offers meals designed for every moment of the day. Always with the same standards: to eat well, quickly, with quality, and at accessible prices.
Concerts among the aisles
The highlight of the Monoprix Festival? A musical program that’s as surprising as it is successful. Artists Miel de Montagne and Vernis Rouge performed right in the heart of the store, followed by a DJ set from Vanille that got festival-goers dancing through the aisles. It’s a particularly clever nod, especially when you consider that their names also hint at products found on the shelves of Monoprix. It’s a fun way to mix things up with humor, like a shopping list, alongside other everyday references like Pomme, Oasis, Kinder, and Crayo.
n.With this unique evening, Monoprix succeeded in its goal: transforming a store into a true festive spot and showing that a local brand could also become a cultural and creative player. An event with great potential that confirmed the brand's ambition to embody an urban, modern, desirable, and inspiring way of life. Because only Monoprix could make everyday life so extraordinary.
Monoprix Aix-Maribeau
27, cour Mirabeau – Aix-en-Provence (13)
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