The idea comes from two folks in Toulouse who launched a brilliant and addictive concept this summer: hiding money around the city and giving clues on Instagram. Their Instagram account has already gathered over 26,000 followers, eager to decode the puzzles and rush off in search of the elusive treasure.
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Hidden bills four times a week
The idea is simple: four times a week, they slip a bill (usually 20 €) into a plastic-tagged envelope that they hide somewhere in Toulouse. Then, they post a clue video on Instagram to guide the treasure hunters. No compass or treasure map needed, just be quick and really, really know the pink city well. By the way, it's not just bills up for grabs, the two friends also hide gift cards and goodies!
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€1,500 already found, and it's not over yet!
Since the launch, €1,500 has already been discovered all around Toulouse. And even though the concept is currently funded by their own pockets, these two friends are bursting with ideas for the future. They want to shine a light on local businesses while continuing to delight the people of Toulouse. We can't wait to see what they have in store for us...
