Launched in 2021 by Anaïs Lacombe and Manon Pagnucco, the startup PimpUp just keeps on growing! After making waves in Marseille, Montpellier, and even Toulouse, this young company is now available in 19 municipalities in Occitanie and is expanding even further this year into new cities like Bordeaux and Aix-en-Provence. The concept is simple and effective: offering residents baskets of 100% French, seasonal fruits and vegetables, saved from waste. The goal? To provide an economical and responsible alternative while supporting French producers.
k">Toulouse region, the company has a large network of nearly 70 partner pick-up points, providing the Occitans the opportunity to collect fresh products at reduced prices every week, while also minimizing their environmental impact..
1.24 million tons of agricultural products thrown away every year
Why throw away when we can save? The PimpUp model is based on an absurd reality: a large part of the fruits and vegetables produced in France is excluded from traditional markets for purely aesthetic reasons. Too big, too small, misshapen... These delicious foods simply don’t have the “perfect” look demanded by big retailers. The result: 1.24 million tons of agricultural products end up in the trash each year, while producers struggle to sell their harvest at a fair price.
Already 500 tons of food recovered
With already 500 tons of food recovered and fairer pay for farmers, PimpUp shows that another model is possible. And for the people of Toulouse, it's a chance to indulge in ultra-fresh products at smart prices, while making a positive impact on the planet. The baskets come in 7 sizes: the Essential basket (€12.50) with 3.5 kg of fruits and vegetables, the Gourmet basket (€16.50) with 5 kg of products, the Family basket (€23.50) with 7 kg of fruits and vegetables, the Small Vegetables basket (€8.90) with 2.5 kg of vegetables, the Maxi Vegetables basket (€14.50) with 5 kg of vegetables, the Small Fruits basket (€9.90) with 2.2 kg of fruits, and the Maxi Fruits basket (€14.50) with 4 kg of fruits. But PimpUp also offers many grocery items to add to your baskets, the object.waiting for 500 references in 2025 to maximize your shopping at low prices thanks to anti-waste.
Getting your basket is super easy: local pickup points, chosen from bakeries, wine shops, and other partner stores, handle the distribution. Plus, PimpUp also offers companies the chance to become pickup points for their employees, and already has 49 businesses on board, including 13 in Toulouse (and even over 90 in the Montpellier area) that trust them.
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A 100% commitment-free plan
Far from the rigid model of traditional subscriptions, PimpUp offers a 100% commitment-free plan. Each week, a basket is automatically scheduled, but subscribers can modify, suspend, or cancel their order up to three days before delivery without any extra charges. It's a flexible approach designed to cater to everyone's needs. There’s no monthly subscription: each week, you only pay for the basket you order, and 75% of customers feel this approach greatly simplifies their daily life.
To sign up for PimpUp and receive your first anti-waste basket, head over to
