Attention all cat lovers! This year is going to be yours because FELIX® and his iconic cat are inviting you to join them in various cities across France to celebrate his 35th anniversary. What's in store? A surprise-filled FELIX® Bus Tour that will definitely make a festive stop in Toulouse. Let's give you the scoop!
FELIX® on the Jules-Guesde Walkways
For its next stop, the FELIX® Tour Bus is heading to Toulouse and will be parked on April 18th between the Royal Garden and the Botanical Garden, on the Jules-Guesde walkways. For one day only, right in the heart of the Pink City, FELIX® fans can enjoy lots of fun, immersive activities for the whole family. The famous black and white cat invites us to celebrate in a playful and festive atmosphere. We’ll even get to create lovely, mind-blowing memories in the upside-down Photo Box, perfect for taking unique photos to share. Plus, there will be a chance to participate in a special customization workshop, so you can head home with a unique &.
“star loge” for his cat. A delight for Mistigri!
An event for everyone
The good news in all this? All the activities are completely free and accessible to everyone! Because for this 35th anniversary, FELIX® wants to delight its friends with surprises and a touch of fun, just like its iconic cat. “A simple and authentic way to thank consumers for their loyalty over the past 35 years and to strengthen the bond with the brand,” shares Gwendoline Genaux, marketing director of Purina France. In short, this FELIX® Tour Bus is a unique opportunity to celebrate our faithful feline!
The FELIX® Bus Tour, celebrating 35 years!
Allées Jules-Guesde – Toulouse (between the Jardin des Plantes and the Jardin Royal)
Saturday, April 18, 2026, from 9 AM to 8 PM
Free access, open to everyone!
