A family story
Behind this little gem are Ghizlane and her two aunts, Jamila and Ouaria. Together, they founded Bouïa Jorf, much to the delight of fans of artisanal decor and delicious gourmet dishes. Toulouse is truly lucky!
After a first success at the Roques Shopping Center, where you could already fall in love with decorative treasures and handcrafted furniture from artisans around the world, the 3 founders wanted to expand their list of locations. They then set out in search of a perfect second location, with the best possible situation. This is why you can now find the new concept store Bouïa Jorf right in the heart of the city, on Paul Mériel street!
An ode to Morocco, but not only
At Bouïa Jorf, the Moroccan origins of the designers are honored. Bouïa is a nod to the city of Al Bouya, and Jorf a reference to their hometown of the same name.
You will be able to detect influences, whether they come in subtle hints in the dishes, or especially in decorative objects and furniture.
Inspiring photo Bouïa Jorf - Instagram @bouiajorf
Indeed, Bouïa Jorf works with many local artisans in Marrakech, who create unique handmade pieces. Here, no mass-produced products here! If you find a gem, rest assured no one else will have the same. But even though Morocco holds a special place in the hearts of the creators, Bouïa Jorf is above all a journey around the world. Creations from Bali, Asia, and beyond...
A getaway moment
.
This is where the great strength of Bouïa Jorf lies. As soon as you step through the door of the concept store, you feel like transported elsewhere. A beautiful way to get away without even leaving Toulouse! We are here to have a good time, take a break, immerse ourselves in all the travels that Ghizlane, Jamila, and Ouaria have experienced, which they share with us through their passion for interior decoration. And above all, to leave with gorgeous ornaments to enhance our cocoon!
A sweet and savory menu all day long
At Bouïa Jorf, the treats also blend cultures. You can find dishes typical of brunch, coffee shops, bowls... But never without a personal culinary twist. The Me.In the menu, for example, the Dina Bowl, a dish with originally Asian influence, is topped with a dollop of amlou: a 100% Moroccan spread.
The delicious pancakes from the new concept store Bouïa Jorf
Prices range from 14 to 15 euros for a dish-drink combo. Opening hours are from 10 am to 7 pm. As for the decor items, prices are around 30 euros. The furniture ranges from 300 to 1000 euros depending on your desires. An address to rush to as soon as possible!!
