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This famous Breton brand boosted on Dua Lipa's social networks

undefined undefined 4 mars 2026 undefined 18h00

The Editor

We didn’t see it coming, but here we are: a Breton brand found itself thrust into the international spotlight thanks to a simple Instagram photo. When a global superstar shares their shopping basket filled with our local goodies, the snowball effect is immediate. This time, it’s a company from Morbihan that is savoring its moment of glory.

A simple photo, three bags of chips, and 88 million followers in the background: that was all it took to create a buzz.

When Dua Lipa Goes Shopping… Breton Style

The British singer Dua Lipa, followed by over 88 million fans on Instagram, recently shared several snapshots from her week. Among them, a photo taken while shopping in France. One detail didn't escape the online community: in her shopping basket, there were three bags of chips from the Breton brand Brets. And not just any flavors! The pop star seems to have fallen for the “Jura cheese,” “braised chicken,” and “honey mustard” options. This selection immediately sparked reactions from social media users, especially in Brittany, who were proud to see their local brand featured on such a widely followed account. Based in Pontivy, Morbihan, Brets is now the second...chip brand in France. But despite its national success, few regional companies enjoy such international visibility... especially in a totally spontaneous way.

An Unexpected Spotlight

This isn’t a paid partnership or a planned marketing operation. No sponsored hashtags, no official product placements—just an authentic photo of a grocery basket. For a family-run company with 450 employees, this kind of exposure is an amazing opportunity. The post in question has nearly 800,000 likes, giving the brand worldwide visibility to a young and international audience. In a world where collaborations between brands and celebrities are negotiated at golden prices, this natural publicity is worth its weight in gold. The image quickly went viral, reaching beyond the singer's fandom to capture the attention of French media and social networks.

“One Brets is All It Takes”

True to its sense of humor, the brand didn’t wait long to respond. On their Instagram story, Brets shared the photo posted by the star with a wink.

malin: “One Brets is all it takes”, a fun twist on the lyrics “One kiss is all it takes” from the hit song by the singer. It's a light and clever way to ride the wave of buzz without going overboard. Internet users praised the brand's quick wit and self-deprecation, which made it even more lovable to the public.

Sometimes, all it takes is a bag of chips in a basket to spark a global buzz!