When the sound resounds loudly and the crowd sways under the spotlight, La Mordue is ready to go! This hard cider with a bold character sets up camp all summer where the wind takes it, a.k.a the most iconic festivals in France. Music, urban vibes, and endless discoveries: welcome to the raw and fruity universe of La Mordue.
Hard cider: between cider and beer
At the crossroads of cider and beer, La Mordue strikes a perfect balance: a short and controlled fermentation, and the equivalent of 5 apples in a single bottle, sourced from French orchards no less. The result? A refreshing, fruity drink full of character, available in three versions: the Original with its golden, bright hue, the Rouge with its ruby color made from red-fleshed apples, and finally, the IPA, bolder and enriched with hop aromas. A trio that matches with all styles!
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Festivals, the new playground for La Mordue
No way we're spending summer lounging on the couch! In 2025, La Mordue is heading to around twenty French festivals, from Vieilles Charrues to Hellfest, with stops at Rock en Seine, Solidays, Terre du Son, Back to Back, and even the Fête du Bruit. With stylish stands, fun activities, surprise recipes, and stories of not-so-savoury apples, hard cider is stepping out of the orchard to connect with its tribe: tattoo lovers, street food fans, and those who love good vibes. It’s a perfect chance to immerse yourself in the world of a truly unique hard cider, blending tradition and modernity.
La Mordue at Les Vieilles Charrues
From July 17 to 20, La Mordue is crashing into THE most emblematic festival in Brittany (and all of France): les Vieilles Charrues, alongside headliners like Alanis Morissette, Tiakola, Nina Kraviz, Hamza, Gesaffelstei.
n, Macklemore, Martin Solveig, Aurora, Theodora, Damso, Offenbach, Sex Pistols, Saho de Sagazan… Here, in the heart of summer and surrounded by this amazing crowd, the brand sets up its HQ with a 25 m2 branded stand, immersing visitors in its raw and quirky universe. On the menu: the three iconic references – Original, Rouge, and IPA – available throughout the entire festival!Voir cette publication sur Instagram
La Mordue x Les Vieilles Charrues
Pavillons de Persivien – Carhaix (29)
From July 17 to July 20, 2025
