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A €30 ham-and-butter sandwich? The new media lynching of Cédric Grolet

undefined undefined 7 novembre 2024 undefined 12h00

The Editor

© Carla Sofiya sur TikTok

The French pastry chef is in hot water again. His latest creation? A ham and butter sandwich with an eccentric shape, priced at a whopping €30. It's bound to attract the scorn of the most sarcastic internet users.

Christmas Yule Log dripping with goodness, strawberry tart without stems, king cake particularly lacking in frangipane… Cédric Grolet, the most talked-about (and, because one goes without the other, controversial) pastry chef in the capital, regularly draws criticism when he launches new creations. What’s the fuss about? A price considered too high compared to their appearance and texture. And his new ham-butter-pickle sandwich is no exception to the trend.


A snack for a little elf?  

Crowned the best pastry chef in the world in 2018 by the World’s 50 Best, Cédric Grolet might have been better off sticking to sweet recipes, given how his new typical snack has…

nt French is quite disappointing. Starting with its appearance: the sandwich costs 30€, but painfully stretches to 30 centimeters, counting the very thin ends of the bread, shaped like elf shoes. 

@carlasofiya Sandwich Cédric Grolet 🥖 #degustation #cedricgroletopera #sandwich #paris #parisbakery ♬ son original - carloooos 🫶🏼

If this precious dish has been in the spotlight, it’s because it was tested by food influencer Carla Sofiya. In a video posted on TikTok on November 3rd, she tries the sandwich and gives it a thumbs up, but admits that it " isn't worth its price." While many online users immediately mocked its shape—" The sandwich is the shoe of Aladdin,” jokes one—it's mainly the expensive price of the baguette that sparked outrage. "That's robbery," "The price of a meal at a restaurant is outrageous!", "For that price, I can eat for a week": there have been as many criticisms as there were raindrops in Paris last September. Here’s a curated selection of the most hilarious comments on X.