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The famous Lidl sneakers will finally be sold in France

undefined undefined 8 juillet 2020 undefined 16h25

undefined undefined 27 décembre 2023 undefined 16h21

The Editor

© Lidl

Hello millennials, how's it going? It'll be even better once you hear the latest news: Lidl France announced that the sneakers sold with their logo in the Netherlands and Belgium will finally be available in France. You'll have to be quick though!

If you have spent the past few days destroying 5G antennas, here's the deal: at the beginning of July, the supermarket chain Lidl offered for sale a whole collection of clothing and shoes featuring their logo in Belgium and the Netherlands. The result: they sold out in a few hours. The goal? "To wink at all our fans!" explained Michel Biero, Executive Director of Purchasing and Marketing at Lidl France, noting the brand's success on social media, especially with the groups "Les plus beaux Lidl de France" and "Lidl Addicts & Bons Plans: Partages et échanges," which together have about 50,000 subscribers. As for the cou... (the text isn't complete, please provide the rest of the text)

The collection had more than the expected effect throughout Europe, and the prices of a pair of sneakers climbed up to €1255, nearly 100 times the purchase price (€12.99) on eBay.

Check out this post on Instagram

These are pretty cool by their own ugliness 🙈😅👌. #lidlsneaker #lidllenkkarit #lidlshoes #lidlsuomi #lidl

Shared by Katri K. (@katkuus) on

If French sneaker addicts were biting their nails waiting to spend a month's paycheck on a pair of shoes, they can rest easy. According to BFMTV, Lidl believes it will be able to offer this range of products in its stores by the end of the year. When questioned by Le Parisien this time, Michel Biero explained that Lidl must place orders nine to twelve months in advance, so we will probably have them by the end of the year he predicted. 230 pairs were ordered for France but exclusively reserved for influencers: by the end of the year, anyone will be able to experience the glory of these shoes.

To fully understand the success story of the Lidl collection, take a look at this article.