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Do you know Sailor Jerry? Old school tattoo enthusiasts may recognize the name of a famous tattoo artist born in the 1910s: Norman "Sailor Jerry" Collins. But he has also given his name to an epic rum brand that pays tribute to him for over 20 years. Discover the story of Sailor Jerry without further ado.
A sweet and bold epic rum
If his name doesn't ring a bell, chances are you'll recognize the design of the bottle. Stamped with a hula girl, an emblematic icon of the brand and Norman Collins' work, Sailor Jerry rum is both sweet and bold. faithfully captures the exact codes of its inspiration, even integrating the artist's signature and drawings on the bottle label. For example, the images of the Hawaiian island and the volcanic grass of Diamond Head were elements of the original design on the tattoo artist's business card in Honolulu. If we look inside the bottle, on the back of the label, we discover original old school tattoos, drawn by the artist himself.
Norman "Sailor Jerry" Collins was a demanding craftsman, whose tattoos were precise and bold. Just like his inspiration, Sailor Jerry rum is made from Caribbean rums, resulting in a taste that is both strong and smooth. With its delicious notes of cinnamon, vanilla, and nutmeg, it will surely bring joy and delight to your taste buds. Cheers!, it is just as good to enjoy straight as it is in a cocktail. Praised by bartenders for its superior quality and authenticity, Sailor Jerry has received numerous awards. It has notably won the gold medal four times at the Rum Masters competition in the United States. In short, Sailor Jerry is recognized for its tasteful qualities, as well as its history.
The story of Norman "Sailor Jerry" Collins, pioneer of old school tattooing
Norman Collins, nicknamed Sailor Jerry, is considered to be the father of old school tattooing as we still know it today. Thick lines, vibrant colors, minimal shading, and iconic motifs: Norman "Sailor Jerry" Collins began developing his style in the 1920s, inspired by his many travels, and quickly became very popular in the United States. A revolutionary in the art of tattooing,He has incorporated the use of new colors by creating his own pigments.
Engineer, electrician, radio presenter, saxophonist, and then sailor for a good part of his life, Norman Collins was a man of many talents who dedicated his life to tattooing. Settled in Honolulu, Hawaii, he was highly sought after by thousands of soldiers and sailors passing through the island during World War II, thanks to his bold, colorful, and unapologetic style. Anchors, pin-ups, roses, stars, swallows... Even today, the iconic designs of Norman "Sailor Jerry" Collins are inked on many skins.
In 1999, a group of devoted fans of Norman "Sailor Jerry" Collins launched a small independent clothing company, in order to...Perpetuating the legacy of the tattoo artist and sharing his iconic creations on bags, t-shirts, jackets... One year later, the Sailor Jerry Spiced Rum is born. For over 20 years, the brand has honored the man it is named after by expressing his character: authenticity and creativity.
Welcome to the Sailor Jerry Can Factory!
Its woody accents, with subtle hints of coffee and cocoa, and its spicy finish, almost peppery, make it a beloved spirit among rum connoisseurs. But Sailor Jerry also adapts to a wide audience in cocktail form. Easy-to-make and refreshingly delicious recipes, like the Sailor Mule with ginger beer and fresh lime juice.
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Do you want to taste it? Well, lucky for you, because the brand is organizing the Sailor Jerry Can Factory, a tour of cities on the French west coast in the summer of 2023, to introduce you to Sailor Jerry cocktails. Prepared and made on-site, the cocktails are served in artistic cans with unique designs, exclusive and collectible. Each one is hand-canned to respect Sailor Jerry's artisanal tradition. As a bonus, participants can also try to win Sailor Jerry goodies by scanning the QR code on their cans. You can find all the information about the dates and participating establishments here.On the event website. Sailor Jerry Can Factory From June 8th to August 11th, 2023. More info here. Alcohol abuse is dangerous for health, consume with moderation.