After the ambitious prequel Wonka (2023) featuring Timothée Chalamet in theaters, it's now a Netflix reality show that will dive into the colorful world of Charlie and the Chocolate Factory. The novel, written by Roald Dahl in 1964, tells the adventures of young Charlie in the eccentric Willy Wonka's chocolate factory; with The Golden Ticket, Netflix is looking to cast a delightful group of whimsical adults to “ enter this wonderful and fantastical land ”, the platform announced in a press release last week.
Netflix lance une télé-réalité inspirée de "Charlie et la Chocolaterie" pic.twitter.com/7sLW9jXkwJ
— BFMTV (@BFMTV) March 23, 2025
Golden Ticket available to Americans aged 18 and over
Sixty years after the release of the book, Charlie Bucket's adventures continue to shape pop culture, which led Netflix to snatch up the rights to Dahl's works in 2021. For its very first adaptation, the platform is working on a reality show, opening “the doors to Willy Wonka's Chocolate Factory” to anyone aged 18 and over residing in the United States, as described in a short video posted on social media. After casting, participants will either receive or not receive a golden ticket allowing them to access the show, referencing the precious ticket Charlie got to access the chocolate factory he's been obsessed with since childhood.&nbs
Netflix launches reality competition series, ‘The Golden Ticket,’ inspired by the ‘Wonka’ universe. pic.twitter.com/uV96j4C6Yo
— Pop Crave (@PopCrave) March 20, 2025
A "Social Experience"
While the filming dates and locations haven't been revealed yet, it's stated that it will be a “ social experience ” where participants “ will need to adapt and develop strategies ” based on challenges “ designed to test their instinct, tenacity, and ability to progress ” in a “ retro-futuristic ” setting. Jeff Gaspin, the vice president of Netflix in charge of unscripted programming, has promised a show “ like no other ” that “ blends adventure, strategy, and social dynamics .” And knowing the platform's talent for recycling successful concepts around reality TV – remember the highly entertaining Squid Game: the challenge – we can expect a show full of flavors!
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