Goodbye to the laid-back « chill » or jokester tone, and hello to the bold approach! To raise awareness among users of Parisian public transport, RATP unveiled a stunning campaign « shock » on Thursday, October 2, 2025, aimed at highlighting the risky behaviors of passengers. As you might guess, RATP is done playing nice with the irresponsibility of some.
And rightfully so, as RATP regrets witnessing between 5 and 10 serious or fatal accidents each year on metro and RER lines, not counting intentional acts. This number is especially unacceptable since, according to the company, nearly all of these serious accidents could have been avoided had they not been caused by dangerous or careless behaviors.
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This famous campaign has a deliberately shocking tone, and its goal is clear: to leave an impression and really raise awareness.
Don’t risk your life for 3 minutes
One of the new visuals features a dummy being dragged by a subway train after getting its fingers stuck in the automatic door. In the detail of the image, the plastic mannequin seems to have trapped its leg in the gap between the platform and the train’s step, with the caption: “Getting on while the sound signal is on can be deadly.”
The second visual shows a mannequin that jumped onto the tracks to retrieve a dropped item, getting electrocuted by the 750-volt rail. Right above it, the sign says: “Getting onto the tracks is dangerous.”
But you ». Atmosphere…
A campaign that pops up everywhere
For this, RATP has gone all out on the promotion. Posters 4x3 in all stations, podcasts featuring testimonies from drivers, and even a « day of life-saving actions » organized at Auber in mid-October. And as a bonus : a special show on Skyrock on Monday, October 6. If you miss all that, no worries, the visuals will also be slipped under the transparent trays of cafés. Impossible to escape it.
We totally get it: without a decrease in serious accident statistics from one year to the next, it's hard to stay in that famous ironic or cheeky tone we all know. Hey there, Dua Lipa.
Omg Dua ???? https://t.co/puJwMPPFTm pic.twitter.com/gWxNGcowfj
— Serge le Lapin RATP (@SergeLapinRATP) March 22, 2024
So yes, we’ve all hopped on a train while the signal was ringing. Yes, we’ve all had that crazy impulse to jump off and retrieve something we dropped. But this campaign brings us face to face with a reality: the metro is on time 96.18% (okay, except for lines 8 and 13…), and we rarely wait more than 3 minutes.
je suis à st Lazare par contre c'est impressionnant comment ça passe chaque 2 min entre chaque train et ca veut critiquer après, c'est limite un train tout les 2 sec tellement que ca passe vite ( MÉTRO 14)
— Pilliam Parhini 🚆 (@Pilliam_travel) April 29, 2024
oui on est en heure de pointe jss pas con pic.twitter.com/oZES8PinRS
It's also good to remind everyone that there is a call box at every station to alert an agent who is qualified and equipped to retrieve lost items, according to RATP. So, is it really worth risking your life for that? Not so sure.