Is there a product we loved more in our childhood than that iconic spread? I doubt it! Today, the company is evolving by introducing a vegan alternative to the Nutella jar.
Why a Vegan Nutella
After launching an ice cream flavor inspired by the beloved spread, the Ferrero group, which also owns the brands Kinder, Tic Tac, and Ferrero Rocher, announced this Tuesday that a Nutella without any animal ingredients will soon be available in several European countries, including France.
« Nowadays, more and more consumers are choosing to reduce or avoid animal products, whether for dietary reasons or lifestyle choices », the brand shares in a statement.
« No compromise on taste »
To meet this challenge, Ferrero has replaced milk with plant-based ingredients like chickpeas and rice syrup, all while ensuring that the taste remains just as delightful.
no compromise on taste ». However, for those allergic to milk proteins, it's important to be cautious, as the new version is produced in a facility that processes milk.See this post on Instagram
Not so green after all
Even though it lacks animal proteins, this vegan Nutella is neither more eco-friendly nor better for your health. As noted by the Italian media outlet Il Fatto Alimentare, only the skimmed milk powder from the original version — which makes up 8.7% of the ingredients — is replaced. The other components, such as sugar,
The palm oil, hazelnuts (13%), skimmed cocoa (7.4%), and emulsifiers remain unchanged.
Many studies highlight the serious environmental impacts of palm oil production. Accounting for 2.3% of global deforestation between 1990 and 2008, according to the Ministry of Ecological Transition, palm oil also poses health risks by increasing "bad" cholesterol due to its high saturated fat content.
Launch is set for September 4th in Italy, the home country of Nutella, as well as in France and Belgium. Get your bread ready...
