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The "Shein of glasses" has arrived in Rivoli and is launching its models at 2 euros!

undefined undefined 8 décembre 2025 undefined 10h30

The Editor

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Just a stone's throw from BHV and a few meters away from Shein's Paris showroom, Blacksheep sets up shop on Rue de Rivoli with a pop-up packed with rock-bottom priced glasses straight from China. It’s a new symbol of ultra-discount that fascinates as much as it raises questions.

A launch that's very Shein-compatible. Blacksheep, often referred to as the «Shein of eyewear », is stepping onto the scene with the promise to shake up an eyewear market that's seen as way too pricey. The model relies on a simple recipe: frames produced in China, then low-cost lenses, for direct sales, whether online or in the new showroom in Rivoli.

The key? Unbeatable prices: frames from 2.50 to 2.95 euros, single-vision lenses for 5 euros, and progressive lenses advertised at 25 euros. This positioning is made possible by the absence of middlemen and aimed at shaking up a French sector that’s regularly criticized for its opacity and high margins.


Tests Raise Doubts About Reliability

In light of the excitement, the initial evaluations cool things down. The Belgian organization Testachats quickly ordered ten pairs to verify the actual quality of the product.

And then, surprise! The tester equipped with progressive lenses couldn't read clearly at any distance, and the subsequent optometric evaluation concluded with a major optical centering defect, well beyond acceptable thresholds. The discrepancies noted could cause visual fatigue, headaches, or distorted vision. Let's just say the quality of this purchase could use some improvement.

And even if no immediate danger is established, associations remind us that glasses remain a medical device in France subject to...

strict regulations. The UFC-Que Choisir emphasizes that failure to comply with these rules would put the brand in an illegal position, but it's also essential that inspections follow suit. 


A French market under pressure... but with alternatives

The arrival of Blacksheep resonates in a sector where high prices and significant margins are frequently pointed out. The market...

ché suffers from a record density of stores : between 13,000 and 15,000 opticians for 15 million pairs sold per year, which means four pairs sold per day on average. An equation that mechanically drives strong margins to survive.

But before heading towards extreme low-cost, associations remind us of a often overlooked option: “100% health”. This includes frames and lenses fully reimbursed, available at all stores and, according to UFC, suitable in the vast majority of cases. This is an option that opticians are legally required to present, even though it's often downplayed.