There are some headlines that just make you smile. And this one is a gem: Paris has rightfully earned the title of the most sports-friendly city in the world in 2025, according to the reputable Burson ranking, surpassing American giants Los Angeles and New York. This top spot is well-deserved, bolstered by the incredibly successful organization of the 2024 Olympic and Paralympic Games, but even more so by a strategy that focuses on sporting legacy, the diversity of disciplines, and a genuine increase in media presence.
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The Burson ranking is based not only on performance or events, but also on the overall sports reputation of a city: mentions on social media, media coverage, opinions from federations, and industry experts. And in this game, Paris is scoring points all around!
More than just an Olympic one-shot
What makes Paris strong? It's the fact that it hasn't just focused on the excitement of the Olympics. Yes, the event has undeniably boosted visibility. But what really sets it apart is the city’s ability to capitalize on the post-Olympics with its new infrastructures, a solid sports calendar, iconic clubs, and increased support for women's sports.
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In 2025 alone, PSG shines just as brightly as the Roland-Garros tournaments, the French Open golf, or the brand new Paris Basketball Arena. At the same time, the city is buzzing with tech developments, particularly with a rise in AI in sports (fan engagement, performance analysis, digital communication…).
The result? Paris establishes itself as a « capital of sustainable and innovative sports » according to Burson. And while North America (USA, Canada, Mexico) is already gearing up for the 2026 World Cup and the 2028 Olympics, the City of Light confirms that it’s not just a place for one-off events, but truly a long-term player in the sports scene.