masterpoulet

In the midst of controversy, Master Poulet opens right across from a KFC in Châtelet

undefined undefined 29 avril 2026 undefined 13h00

The Editor

© Master Poulet

The fast-food chain specializing in chicken is continuing its expansion and will open a new location on Rue Berger in two months, just a stone's throw from Châtelet. A highly anticipated arrival... and already being talked about!

« Master Poulet is arriving in Châtelet » : it doesn't get clearer than this! At 5 rue Berger, right across from a KFC, construction has begun to launch a new branch of the brand. Taking over an old ready-to-wear shop, this super central spot is sure to attract a bustling crowd, including tourists, night owls, and local workers.

Already well-established in Île-de-France, the brand now boasts 36 locations, with a majority in the Paris region. This new opening will mark its seventh address within the city, confirming a strategy of tight networking throughout the capital.


The Affordable Chicken Sensation

Master Poulet is a hit thanks to its unbeatable prices. With drumsticks at 1 euro and complete meals for around 7 euros, it's tough to compete in a high cost of living environment. As a result, the brand attracts a young and loyal clientele, charmed by a simple and accessible offering.

The success is so impressive that the brand claims remarkable volumes, selling thousands of tons of poultry each year. Boosted by the rise of street food, the chicken market has actually surged in recent years in France, further enhancing this momentum.


Between Popular Success and Local Tensions

But this success doesn't bring joy to everyone. Unpleasant smells, late night queues, noise: in several cities, the arrival of Master Poulet is causing tensions with the local residents. In Saint-Ouen, the establishment of a restaurant even led to a showdown with the city council, amidst a debate about the transformation of neighborhoods (gentrification), and accusations of junk food. 

Despite these criticisms, the brand assures that it complies with all current regulations and defends the quality of its products, particularly a roast chicken (not fried) mainly sourced from Europe. It's an argument that doesn’t always quiet the opposition, but it doesn’t hinder its expansion.