And here we go again for another round! After treating us to a pop-up store special for Valentine’s Day where love took the spotlight last February, Léna Mahfouf aka Léna Situations is back, and this time she’s going even bigger! Her brand Hôtel Mahfouf is setting up shop in a well-known spot for all Parisians, as part of a XXL pop-up: the BHV Marais. Mark your calendars from Saturday, April 5 to Sunday, April 27, 2025!
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A pop-up boutique spread across three floors
What does XXL mean? It's simple: Hôtel Mahfouf is taking over three floors of the BHV Marais. This new pop-up, called "Le Bazar de l'Hôtel Mahfouf", pays homage with its name to the former title of the BHV, "Bazar de l'Hôtel de Ville." Six storefronts facing Rue de Rivoli have been decorated in the brand's iconic pink, topped with its green lettering. Two corners and a café will complete the experience. "The BHV has given us the green light to provide you with an immersive experience," the influencer shared on her Instagram account.
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New fashion and lifestyle pieces for every hour of the day
As always, when a new pop-up Mahfouf Hotel is announced, it means that new fashion and lifestyle products are being added to the collection. The latest, available online since April 3rd, is called « Early check-in or late check-out » and offers pieces that suit early risers as well as night owls. Evening dress, bomber jacket, robe, pajamas, beauty set… There will be something for every taste and every moment of the day. Will we see you there?
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The Bazaar of Hotel Mahfouf
BHV Marais
52, Rue de Rivoli — 4th Arrondissement
From April 5 to April 27, 2025
More info
