2024 was a record-breaking year. The capital hosted the Olympic and Paralympic Games in Paris 2024, welcoming 26.1 million French tourists and 22.6 million international visitors who enjoyed a stay in the fabulous City of Light. And it seems that 2025 will follow this trend, “«stimulated notably by the JOP effect»,” explains Nathalie Delattre, the Minister of Tourism, to the Échos.
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A fruitful start to 2025
What can we expect? A successful summer in the tourism sector. "Despite a complex geopolitical landscape, international tourism remains very dynamic: by the end of April, revenue generated by foreign visitors since the beginning of the year has reached 21.4 billion euros, up 8% compared to 2024," explains a statement from the Ministry of Tourism and Atout France, the agency promoting French tourism internationally. The leading nationalities include Americans along with Chinese travelers, as well as Germans, Danes, Swedes, and Australians. Canadian tourists.s is also part of the list, especially because they favor Europe over the United States, considering the political situation.
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Energizing France to attract even more tourists
Welcoming all these wonderful people is one thing, but the Ministry of Tourism is focusing on improving services to help France shine even brighter on the international stage. “We indeed need to attract more... ```tourists, but especially that they spend more. We need to work on our value strategy. What are the priority markets of tomorrow to maximize international revenue without degrading our carbon footprint? How can we make sure international tourists stay longer in our region? [...] This is all part of what we are currently working on », says Nathalie Delattre.
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Last year, France set a new record for revenue linked to foreign travelers with 71 billion euros, but Spain still leads with 126 billion euros. In addition to tourists from all around the world, the goal will also be to attract local customers, who tend to hold back on spending. According to the latest data from the ministry, price is the top factor influencing vacation choices for the French (39%), closely followed by climate (35%). However, the minister remains optimistic: « Eight out of ten French people are still considering going away this summer. This shows that, even in a tight situation, vacations remain an essential need. »