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Welcome to the brand new Action store in Paris!

undefined undefined 29 avril 2024 undefined 16h00

The Editor

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Your wallet is going to be happy: a new Action store has just opened its doors in the heart of Paris, in the Beaugrenelle district. With over 6,000 everyday products at unbeatable prices, it's a must-visit!

Alert for bargain hunters! The most famous hard discount store in France is opening a new store in central Paris, its third location, but the first one truly in the heart of the capital. After two previous openings in Bercy and La Villette, Action is settling in the Beaugrenelle neighborhood, just a twenty-minute walk from the Eiffel Tower. The grand opening took place this Saturday, April 27th according to Challenges Magazine.


Third store opening in Paris

Voted favorite store by the French in 2023, Action keeps gaining ground every year in the French hard-discount market. In 2023, the Dutch store opened more than 300 locations around the world and saw its revenue increase by almost 28% as reported by BFMTV. According to BFMTV, there are now 800 stores in France, making it the largest market for the chain.

In Paris, Action has three stores, the first one opened in 2021 in the Le Parks shopping center, on boulevard MacDonald in the 19th arrondissement, and the second one also in the 19th arrondissement, on avenue de Flandres, opened at the end of 2023. For its third store, the brand has settled at 81 rue de Lourmel, in the premises of a former Intermarché store. Located below residential buildings, this new address of over 2,500 m2 promises to attract crowds!


A successful formula

Let he or she who has never taken a stroll through the aisles of Action cast the first stone! True Aladdin's caves, the brand's stores are full of all kinds of items at unbeatable prices. Every time, the equation is the same: you can find nearly 6000 products on the shelves, including 1,500 "favorites" for less than 1 euro, ranging from simple toothbrushes to garden furniture, and even cans of soda for 50 cents per litre.  From eco-friendly products, toys, school supplies, to clothing.

From textiles, DIY, cleaning and hygiene products, food... Everything is covered here!Check out this post on Instagram A post shared by Challenges (@challenges) Even though Action promises to offer "high-quality products, while protecting the environment," the company has faced criticism from labor unions. They highlight "harsh working conditions in stores" and a culture of "management through fear."