V.B.S, the coolest concept store

It was drawn like a magnet to this vegetated courtyard with the atmosphere of an urban jungle, that we happily discover this little gem, a temple of good taste. A clothing store, stationery, and barbershop all in one, V.B.S is the concept store the neighborhood has been dreaming of. Ready for a guided tour?

The second location of the Parisian brand, already established in the 10th arrondissement, V.B.S aims to be a family concept store bringing together a sharp selection of quality clothing and accessories for Parisians in search of exclusivity. The idea? Creating a place where everyone feels at home. It's no wonder that the boutique already has a solid reputation!



The design of the space, entirely imagined by the team, showcases French brands - such as Vetra and Homecore - as well as Japanese, English - such as Private White - and American brands like Knickerbocker. « For each season, Franck makes a selection of what he has spotted so that we can validate together the brands that we want to offer," Matthieu tells us. "In parallel, we also develop our own brand of shoes, knitwear and leather goods by working with small artisans found in Italy. Once again, we brainstorm together on the design and everyone gives their opinion. We feel like a real little family."



And because here we take care of ourselves from head to toe, know that the shop offers hairdressing or beard trimming in an authentic 1930s New York armchair, all in a retro-chic and bright setting. Trust Allan and Kohei, the rumor in the neighborhood says they have magic fingers.



So here is a new neighborhood gem that is difficult for us to leave, as the good vibes are shared!
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V.B.S
115, rue d'Aboukir – 2nd arrondissement
Tel: 01 40 26 32 79

96, rue du Fg Poissonnière – 10th arrondissement
Tel: 01.40.16.40.20

www.vbarberandshop.com