What if furniture became so much more than just a decorative element? That's the bet of Standard Club, a young Parisian brand launched in March 2026, which aims to shake up the rules of event furniture rental. Its motto? Bringing together contemporary pieces that are thoughtfully designed and able to transcend trends, without ever cutting corners on detail. Welcoming sofas, striking armchairs, and graphic tables make up a collection created to give real personality to spaces. A way to transform a scenography into a full-fledged experience.
Design for events
Based in Argenteuil, where it has 400 m² of storage space, Standard Club supports professionals in Paris, throughout France and even beyond. Behind this new event furniture brand, three partners with complementary expertise,
united around a shared ambition to offer a more premium experience, where aesthetics matter just as much as service. At the heart of the project is Gaëtan Rose, who brings a decade of experience in the industry and wanted to take things to the next level by launching a more selective offering. Alongside him, Marie Dubourdieu-Rayrot oversees communications, purchasing, and administration, while Victor Berthon brings his expertise in organizing trade shows and events.Voir cette publication sur Instagram
And the beginnings are promising! In just a few months, Standard Club has already contributed to the development of about fifty projects. Among them, the Esports World Championships, Roland-Garros and the Cannes Lions International Festival of Creativity. The brand has also invested in several iconic Parisian venues, from the Bus Palladium to the Fouquet's, passing through the Museum of Decorative Arts and the Tour d'Argent.
Furniture that sets the tone
Behind Standard Club, there's especially the desire to reinvent the approach to event rental, by paying particular attention to the choice of pieces. The idea? Develop a collection of design furniture that can adapt to all formats: pop-up stores, after-shows, product launches, private dinners or seminars. So many occasions to create ambianc
es singular, in keeping with the identity of each event.View this post on Instagram
Because here, furniture doesn't just fill the space — it fully contributes to the experience and atmosphere of the moment. Generous sofas, distinctive armchairs, contemporary seating, graphic tables, elegant accessories... In total, the collection brings together about a hundred references, or nearly 2,000 ppieces. Forms, materials, and finishes are carefully selected to allow event agencies, brands, and companies to create custom scenography. Minimalist atmosphere, sophisticated décor, or spectacular staging—the possibilities are endless. And that's precisely what makes this approach so appealing: it focuses on pieces that can dialogue with vastly different worlds while retaining their unique character.
Standard Club
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