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A unique treasure hunt tracing the footsteps of Cornelius, the famous Kellogg's rooster!

undefined undefined 7 février 2025 undefined 15h00

The Editor

The Kellogg's rooster, a true symbol of breakfast, has left its mark in 5 major French cities. Your mission: follow the trail of Cornelius, leading to unique rewards. On the wednesday, February 12, Paris will transform into the stage for the big scavenger hunt "Follow Cornelius". It’s a chance to rediscover the city in a fun and festive way, while also celebrating the most important meal of the day!


Breakfast, a meal like no other

Breakfast, we’ve been told since childhood, is the most important meal of the day. And for many, it’s also the best. This is exactly what the Kellogg’s cereal brand found when surveying the eating habits of the French. One thing's for sure: when it comes to the first meal of the day, Parisians have their preferences!

good habits for them.

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The least we can say is that for them, it’s all about sharing moments. Much more on the go than the rest of the French, many have breakfast with friends or colleagues, and especially away from home. While it’s often a bit rushed during the week, on the weekend, it turns into a true moment of pleasure.

So, to pay tribute to this special moment, what could be better than following in the footsteps of the most famous rooster of our mornings ?


An exceptional treasure hunt

To be part of this unique event, join us on Wednesday, February 12 where, at the break of dawn, Parisian influencer ParisExplorer welcome you on the right track by revealing The first clue on Instagram. It's up to you to interpret it as you should to discover the mysterious author in a symbolic location in the city.

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At each step, you’ll find the necessary elements to reach the next clue, all the way to the Grail, the final feather, in front of which all you need to do is take a photo. Then, just send the picture to Kellogg’s on Instagram for a chance to win exclusive rewards from a capsule collection from the breakfast brand, as well as tickets for the basketball match between Paris Basketball and Olympia Milan on March 18! So, are you ready to take on the challenge?


Follow Cornelius

Paris
Wednesday, February 12, 2025