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The organic tea brand Clipper Teas turns this street in Paris into a sensory experience

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The Editor

For three days, a street in Bercy Village turns into a pop-up garden under the open sky. From March 27 to 29, 2026, the organic teas and infusions from Clipper Teas will arrive in Paris with an immersive, sensory, and super Instagrammable experience focused on their natural teas and infusions.

From March 27 to 29, 2026, the organic tea and infusion brand Clipper Teas is taking over a bustling street in Bercy Village for an event that truly stands out. Out with the ordinary urban furniture, and in with a colorful, plant-filled setup designed to fully immerse you in the brand's universe. Above the crowd, a floating ceiling adorned with stylish flowers, citrus fruits, and spices creates an almost surreal atmosphere. It's a bold way to bring a slice of nature right into the heart of the city while also creating a visually striking and highly shareable experience on social media.

A sensory experience blending tasting and scenography

The goal is simple: to make "natural deliciousness" come alive in a way that's different from da.ns a cup. With Clipper Teas, we taste, we observe, we feel. On-site, free tastings of teas and infusions, while a fun setup allows visitors to leave with gifts, ranging from goodies to festival tickets. All of this in a setting adorned with illustrations hanging from the trees and plant displays that turn the street into a real playground.

If the display catches the eye, it also carries a message. Since its creation, Clipper Teas has championed a vision of tea that is natural, fair, and high-quality. Organic ingredients, no pesticides, support for over 114,000 producers around the world… each cup reflects a responsible approach. Their positioning is summed up by their mantra: “Natural, fair and delicious.” It’s not just a slogan; it’s a guiding principle for every decision the brand makes.

A success story born in an English kitchen

Behind the Clipper Teas teas and infusions are two passionate individuals, Mike and Lorraine Brehme. After a trip around the world, they decided to launch their own brand in 1984 in Dorset, England, with just two chests of Assam tea. Forty years later, the company continues to produce its teas in Beaminster, while establishing itself as one of the leaders in fair trade tea globally.

With this activation in the heart of Paris, Clipper Teas pulls off a lovely move: turning a simple street into an immersive and engaging experience. The operation will also be amplified on social media through a complete Social Media strategy, centered around influence, content creation, and media promotion. A Delicious Team made up of three ambassadors…They will embody the experience by creating engaging content. A sensory interlude that proves a good tea can also be enjoyed... in a big format. Meet us at Delicious Street to fully embrace spring!