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La Samaritaine transforms into a huge amusement park during the summer

undefined undefined 1 juin 2023 undefined 12h03

undefined undefined 31 décembre 2023 undefined 09h45

The Editor

© Shutterstock - Franck Legros

Until August 30th, the mythical store on Rue de Rivoli is transforming itself to offer its visitors a new concept: a gigantic amusement park combining colors, treats, entertainment, and whimsy. We'll tell you all about the event's program!

Who hasn't ever dreamt of strolling through the heart of Paris and stumbling upon an amusement park where you can have a blast all afternoon? No need to long for the Foire du Trône, which ended on May 29th: from now on, it's at La Samaritaine that it's happening! After its life-size fashion workshop during Fashion Week, its hair staircase, and its seaside atmosphere, the place continues to reinvent itself to unveil a program centered around attractions this time around. We unbuckle our harness, raise our arms, and enjoy the experience!


A tribute to the past of Samaritaine and its founder 

This theme was not chosen randomly: 123 years ago, in 1900, Ernest Cognacq, the founder of the place, decided to install his amusement park Magic City on the banks of the Seine, facing the Alma bridge. More than a century later, the store pays tribute to the man and this significant time in its history. 


A multitude of super cool activities 

Samaritaine has unveiled its programming, and it's awesome: arcade games, ball pool, distorting mirrors, hoop tonic classes (yes, hula hoop classes exist, we didn't know either), claw machines, dart games, exhibitions in collaboration with the Musée des Arts Forains and the Musée des Arts Décoratifs.

Used by the Jeu de Paume... So many activities that you can find in a pop universe combining "historical codes and modern elements", as highlighted by DFS, a specialist in travel retail for the LVMH group, the owner of the store. You will also be able to admire the digital artwork imagined for the occasion by the 3D artist Clément Morin, projected on the facade and inside the store next to Pont-Neuf, and capture your day with augmented reality filters available on Snapchat.

So, are you ready to step into this enchanting world?

Magic City
La Samaritaine
9, rue de la Monnaie - 1st 
Until August 30
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