The Mahfouf hotel is back in action! Léna Situations has gotten her community used to unique themed pop-ups, from ski resorts to post offices and ball pits. This summer, she's unpacking her bags in the bois de Vincennes, at the Pavillon Chesnaie du Roy (12th). From August 2 to 31, Parisians will be able to unwind under the shade of the trees in a big garden themed around her brand, featuring a variety of activities, including dining, shopping, and a giant screen.
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From Private Video to Viral Saga
In recent years, Léna Mahfouf has stepped away from YouTube to focus on her other activities (fashion, film, entrepreneurship), but there’s one month where she reconnects with her community, and that’s in August. Since 2017, the influencer has been posting a daily vlog throughout the month, showcasing her life through images, whether she’s surrounded by friends on vacation or alone in her living room, happy or sad, always authentically herself. These intimate videos allow her fans to get to know her better, transforming into an annual event that follows the format of a series: a theme song, a specific airing time, and recognizable characters that pop up almost every time (Solène and Marcus, her best friends, YouTuber Seb La Frite, her boyfriend). This summer, it will be a delightful experience!able to collectively discover the August vlogs on the big screen, in a garden designed as a "haven of peace" for "those who are not going on vacation", writes Léna Mahfouf on Instagram.
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Shopper, snack on vegan delights, and dance
Another successful concept: launching several times a year pop-up events with her brand Hôtel Mahfouf. Vegan food, hot and cold drinks, clothing collections (some have pointed out that they are particularly pricey considering the quality of the products): this young woman and her teams are involved in everything to create ultra-profitable events. This summer garden will feature a restaurant – with, as always, vegetarian and vegan options – but also a space to discover her latest creations and lifestyle items, not to mention a dancing area to boogie the night away. Back in April, her pop-up shop at BHV attracted quite a crowd!
70,000 people in about twenty days : so you'll need to come early, very early, to enjoy what promises to be a lovely place to spend the summer.See this post on Instagram
The Garden of Hôtel Mahfouf
102, route de la Pyramide – 12th
From August 2 to August 31, 2025