Can't believe it? Neither can we! After disappearing in 2010, the famous Diddl brand, which filled our childhoods with joy, is making its grand return to France this year, as announced by Kontiki (the brand's distributor) at the Maison et Objets fair on Thursday, January 16. The iconic mice created in 1990 by German illustrator Thomas Goletz are expected to grace the shelves again starting in October 2025. And it's safe to say this brings back a lot of memories!
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A new Diddl collection announced
With a new collection called Diddl is back, the big-footed mice are making their return, fifteen years after their departure. Just like back in the day, you'll find stationery items — notepads, notebooks, journals… — along with pens, pencils, erasers, and other writing accessories, backpacks, pencil cases, and pouches, as well as cosmetic products. All of these will be inspired by the designs of yesteryear. Stuffed animals will also be hitting the market, being “made from 100% recycled and recyclable fibers” by the distributor.
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« A Timeless Brand »
Pens, notebooks, magazines, plush toys, colored and scented papers… The popularity of these famous mice reached its peak between the 1990s and 2000s. On playgrounds, it was all about negotiations, exchanges, and sometimes even trading of these stationery items, with one ultimate goal: to have the largest possible collection. Experienced collectors who have still kept their entire collection tucked away in a box in the attic can officially dust it off, continue it, and introduce it to today’s children.
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« This timeless brand has touched the hearts of millions of French people. We want to bring together the fans from the very beginning and give them the opportunity to pass on this sweet and colorful universe to a new generation. Diddl is much more than a mouse: it's an intergenerational bond », explains Pierre-Marin Calemard, the general director of Kontiki. Just be patient, Diddl is back will be available in stores and online in just a few months!
