From June 22 to 28, the brand Kenzo is taking over the iconic Place des Victoires to create a vibrant and immersive pop-up fashion village. Named the Kenzo Festival, this lush and colorful experience pays a heartfelt tribute to the brand's Franco-Japanese roots. What’s on the agenda? A genuine Japanese-inspired market, an exclusive pop-up store to hunt for stunning pieces, and above all, a gorgeous flower corner by Debeaulieu that will cover the square in thousands of petals.
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A coffee shop and a florist to extend the experience
It's impossible to talk about this village without mentioning its two most charming spots. On one hand, a coffee shop where you can take a break between Fashion Week events with a refreshing iced coffee or a sweet treat inspired by Japan.
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On the other side, an ephemeral florist transforms the space into a true urban garden. Carefully arranged bouquets, seasonal flowers, and poetic displays all contribute to creating this unique atmosphere, somewhere between Tokyo and Paris. It’s an initiative that perfectly aligns with Kenzo's DNA, always at the crossroads of fashion, nature, and culture.
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The most desirable spot of Fashion Week ?
In a Fashion Week where experiences are becoming increasingly important, Kenzo successfully creates a place to live as much as a fashion event. People come to discover a collection but also to stroll, enjoy a coffee, leave with a bouquet, or simply soak up the atmosphere.
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This summer, Fashion Week is not just a parade: it’s an experience.
The Kenzo Celebration
Place des Victoires — Paris 1
From June 22 to June 28, 2026