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Yves Saint Laurent Beauty opens a new immersive pop-up with a marshmallow bar in Paris!

undefined undefined 14 janvier 2025 undefined 17h00

undefined undefined 15 janvier 2025 undefined 15h11

The Editor

This weekend, Yves Saint Laurent Beauté has decided to add some sparkle to your life, quite literally! To celebrate the launch of Black Opium Eau de Parfum Glitter and Make Me Blush Powders, the brand has put together a fascinating little program at the Réaumur space, blending fragrance, makeup, and delicious treats. Here's a quick summary of the program that's waiting for you (but remember, access is by registration only).


All 5 Senses in a Buzz

A pop-up is always a little exciting. It’s a touch of novelty in the regular flow of life, a chance to change things up, discover something new, and treat yourself without sticking to the same old routine. This weekend, we’re focusing on well-being and self-care at the pop-up ...!Yves Saint Laurent beauty, in partnership with Sephora, has clearly gone all out with the little blushes.

Check out this post on Instagram

game area dedicated to the new blush range. A 100% winning wheel of fortune, a stylish , and a revamped memory game are waiting for you for maximum fun and joy to share with your friends. And if it means going home with a bit of free makeup, let's be honest, that’s always a nice bonus.

Last touch of pleasure, which this time will appeal to your hearing, a very special Glitter Box, a kind of ticket booth like no other, that may just let you win two tickets to the next Dua Lipa concert, aka the most glamorous artist of the moment, in Paris. And if all that doesn’t seem like a good enough reason to go, we don’t know what else you need.


Yves Saint Laurent beauty x Sephora Pop up

Réaumur Space
101, Rue Réaumur – 2nd
January 17 and 18
More info and registration