Whether you prefer blonde, brunette, redhead, or even fruity, we all know beer in its many forms. But if there's one that deserves our attention, it's definitely this one: bread beer. Yes, yes, you read that right! Born from a concept as simple as it is effective, Pain Pain beer from Brasserie La Parisienne is a hit by combining brewing tradition with an eco-friendly approach. The star ingredient of this clever brew? Surplus organic bread, reused for a noble cause: fighting food waste.
A beer like no other
Whatever the type of beer, it is made from cereal malt, mostly barley, but also oats, wheat, rye... Each malt brings its own unique beer! And do you know...Did you know that there's something else made from grains? Bread! Thanks to an ingenious process, La Parisienne brewery replaces part of the malt with recycled bread, which not only brings a unique aromatic touch but also reduces the amount of grains needed for production. It's a virtuous cycle where nothing is wasted, everything is transformed!
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By working hand in hand with Parisian bakers like Ma Mie Est Chaude, La Parisienne gives unsold bread a second life. The result: a beer with character, featuring a unique taste, inspired by the authenticity of its local ingredients.
A commitment to flavor
Far from being just a quirky idea to impress the Parisian beer community, this new creation is part of a larger process aimed at making beer production more environmentally friendly. Reducing waste, supporting local artisans, using organic products… With its beer Pain Pain, La Parisienne redefines the expression "consume differently". And to take it further...The brewery even grows its own hops right in the heart of Paris.
So, if you want to toast to the planet without skipping on flavor, say hello to Pain Pain beer. In our opinion, it's going to sell like hotcakes!
More info on La Parisienne's website
Excessive alcohol consumption is harmful to health, enjoy in moderation.
