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Emily in Paris: these Parisian restaurants still benefiting from the Netflix effect

undefined undefined 10 janvier 2026 undefined 12h00

The Editor

Emily in Paris / Facebook

Blue Train, Brasserie de l’Hôtel du Nord, Lafayette's… Even though the new season of Emily in Paris partly takes a trip to Italy, the series still shines a spotlight on Paris. And in the establishments seen on screen, the impact on visitor numbers is already being felt.

Broadcast in nearly 190 countries, season 5 of Emily in Paris quickly started to make waves. Just a few days after the new episodes went live, some Parisian restaurants that served as settings are seeing a surge of curious customers.

This is especially true for the brasserie of the Hôtel du Nord on the quai de Jemmapes, where the visit of the heroine sparked an immediate increase in interest. The management has observed for several days a rise in customers who specifically came after recognizing the establishment on-screen, proving that the series is widely followed, even by Parisians.


Curious minds already at the table

In this place rich in history, which is already closely tied to the cult film by Marcel Carné, the exhibition holds double significance. The establishment has strong connections with the series, as its manager has previously participated in a prior season and recently called upon the decorator from Emily in Paris to redesign the interior.

The shoot, carried out in just one day, left a lasting memory of a large-scale production, led by a well-known team celebrated for their availability and friendliness.


A Series That's Become a Tourist Magnet

Despite ongoing critiques about its idealized and sometimes caricatural view of Parisian life, Emily in Paris continues to be a powerful draw for the capital. A recent study by the National Center for Cinema and the Animated Image revealed that nearly 38% of tourists list the series as one of their motivations to visit Paris.

Many visitors have fun strolling through the streets of the capital in the footsteps of the characters, turning some iconic spots into must-see hotspots.

To support this enthusiasm, the Mapstr platform has launched an interactive map that lists all the filming locations: monuments, bars, nightclubs, and restaurants. Each address is referenced!

; with the corresponding season and episode, along with a link to get there or make a reservation. A global exhibition showcasing dozens of establishments highlighted by the series. 


Proudly embracing our establishments

Among the iconic decorations of this season is the legendary Train Bleu, nestled in the heart of the Gare de Lyon. In episode 9, the cozy atmosphere of this Art Nouveau gem inaugurated in 1901 serves as the backdrop for a d&iciThe clash between Emily and Gabriel. The establishment is proud to be featured in a series with global impact, regarded as a showcase of Parisian charm and expertise. The presence of the series also draws in many curious visitors, especially an international clientele attracted by the prestige of the place, even if not everyone settles down at the table.

The same optimism over at Lafayette's, the stylish restaurant on Rue d'Anjou known for hosting very high-profile events. After filming a key scene for season 5, the team is expecting a significant increase in visitors, which is hard to measure but feels overwhelmingly positive. It’s a fresh example of how, season after season, Emily in Paris keeps on transforming Paris... and its dining spots.