Barilla is so much more than just pasta: it’s the global reference that embodies Italianess in its most authentic form. With a spirit of sharing, friendliness, and family values, the favorite brand of the French* reminds us that every plate enjoyed is an experience meant to be shared. And today, it pays tribute to Pasticcino, the "first chef of Formula 1", while celebrating the art of gathering around the table. Let us tell you more!
The story of Pasticcino, where plates of pasta meet human connections
In the electrifying paddocks of the 70s, where the adrenaline of Formula 1 ruled supreme, a little culinary miracle came to life. Amidst the asphalt, roaring engines, and cold sandwiches hastily devoured, a pastry chef from Modena, Luigi Montanini, also known as "Pasticcino", changed the game. With two burners, a few pots, and a box of pasta, he whipped up meals that warm the soul.
;ur as much as the stomach. In this fast-paced and competitive world, it brings a friendly pause and a taste of family, almost magical.Catapulted into the world of Grand Prix racing in 1979, without speaking a word of English or Spanish, Pasticcino carved out his space with dishes set on the hoods of cars or folding chairs. Simple lunches turned into moments of brotherhood: mechanics, legendary drivers, and curious onlookers gathered around his steaming pasta. For the duration of a meal, competition faded away, making room for laughter, lively discussions, and warmth. An unknown page where two Italian icons, pasta and Formula 1, meet in the most beautiful simplicity.
From Formula 1 to Barilla
The hithe story of Pasticcino resonates today in the global Tastes Like Family campaign from Barilla. Because at the heart of it all, there’s nothing simpler and more wonderful than a shared plate of pasta, a ritual that transcends time and languages… and even Formula 1! It’s no coincidence that Barilla's story is intertwined with that of the Grand Prix: Paolo Barilla, vice president of the group, was an F1 driver. He fondly reminisces: “It’s the food that created these moments of connection. A plate of pasta made people feel at home, even when they were far from home.”
Today, these simple and warm meals are the cornerstones of Tastes Like Family, celebrating the beauty of daily rituals. Staying true to its roots, the family-owned company born in Parma reminds us that pasta is much more than just a meal; it’s a promise of human connections, passed down from generation to generation. By revisiting the story of Pasticcino, Barilla demonstrates that its beliefs are strong.are timeless : what brings us closest together is often the simplest thing in the world – gathering together around a big dish of pasta.
