This summer is set to be sizzling, very sizzling indeed. Luckily, some brands have found the perfect way to cool things down. To celebrate the launch of their new collection of adult products, Adam & Eve is going all out and inviting Parisians to take a refreshing break. On the agenda: a colorful cart, unique fragrances, an exciting contest, and a great dose of freshness in the heart of the capital.
Balloons that rock... and cool you down
After making headlines with their Love Lockers for Valentine’s Day and their "mystery and steamy" event organized with Womanizer in the spring, the brand is back with a new...Summer operation that promises to leave no one out in the cold. To celebrate the arrival of its new product line, Adam & Eve is pulling out all the stops with what could very well be the most refreshing operation of the summer. On July 4th and 5th, a roaming ice cream cart will be touring the center of Paris from 10 AM to 6 PM to hand out free ice creams to passersby.
What’s on the menu? Three vegan creations specially designed for the occasion: Frambrasse-moi with raspberry, Point V(anilla) with vanilla, and Orgasmenthe, the classic (and timeless) mint-chocolate. There’s just one condition to enjoy them: you must be of legal age and sign up for the brand's newsletter.
A hunt for ice creams and some surprises
But that’s not all. As you stroll through Paris, the cart will also play hide and seek with sweet lovers. It will be roaming near République and Tuileries stations on Saturday, and in the Marais and along Quai de Valmy on Sunday. A real urban treasure hunt to discover its various stops in the city and grab a free ice cream. It’s also a great chance to get a sneak peek of the new Adam & Eve collection presented right on site. Curious sweet lovers are in for a treat!can learn more about these new features designed for adults, all in a light, relaxed, and summery atmosphere.
The fun and exciting balls by Adam & Eve
Saturday, July 4, and Sunday, July 5, 2026, from 10 AM to 6 PM
More info on the new collection
