This summer, the appliance brand set up camp at the Musilac festival campground, with a brilliant idea: recreate a little piece of home right in the middle of the tents. The result? A free space where festival-goers could take a breather, recharge their batteries… and enjoy a few luxuries they thought were impossible during a festival.
The coziest spot in the campground
Picture this: your favorite sweater is soaked through, your food supplies are looking pretty rough, and your hair has officially given up on any attempt at styling. Just a few meters from your tent, Proline welcomed festival-goers with washing machines, dryers, refrigerators, coffee makers, toasters, and even a space to straighten or dry your hair.
In other words, everything we secretly dream of finding after two days of camping. And while your laundry was running or your coffee brewing peacefully, boredom was impossible. The space was designed as a true living area where you'd pop in for a coffee, enjoy breakfast, grab a snack, chat with your tent neighbors or simply enjoy a quiet moment before heading back to dance.
A roaming ice machine
At the Musilac festival, a Freshmen team roamed the festival concerts with coolers filled with ice. Their mission? Chill festival-goers' drinks in a flash and hand out some freshness under the summer sun. And to top it off, a contest gave festival-goers the chance to win tickets for Musilac 2027.
An activity that's as useful as it is fun, which quickly made plenty of happy campers between two concerts!
When comfort becomes an experience
More than just a booth, Proline transformed an everyday service into a genuine festival experience. The idea wasn't simply to lend a hand, but also to show that comfort had a place here, even surrounded by rubber boots, sleeping bags and giant stages. An initiative that changed festival-goers' daily lives while reminding us that a great festival is also about knowing how to take care of yourself between concerts.
Appliances that go everywhere
Through this experience, Proline proved its ability to offer reliable appliances that are simple to use and affordable, making everyday life easier. Refrigerators, washing machines, dryers, coffee makers, toasters... All the equipment we usually find safely at home, but which showed they can also make all the difference in the most unexpected (and initially uncomfortable) places.
Because really, the best memory from a festival isn't just the unforgettable concert. It's also that hot coffee when you wake up, that clean t-shirt before the evening or that little moment of comfort that gives you energy before heading back to the stage!
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