Levi’s launches a new jean guaranteed for life

We all have a Levi's in our wardrobe, and for good reason: it's THE brand that represents the classic American style, casual and cool since 1873. The Levi's 501 is a recognizable and universal piece that has a place in fashion history. Even more so today, because Levi's is taking a step further into the virtual and digital world by creating an exclusive version of their classic 501 Original: the Levi's 501 NFT, the first series of Levi's jeans guaranteed for life through NFT certification. The concept is simple: each pair of jeans is marked with a QR code to scan, which represents its digital double as an NFT - a 3D digitized version of the 501 jeans, symbolizing the lifetime guarantee. Thanks to NFT technology, these jeans can be repaired at the Levi's Store on the Champs-Elysées. Ten jeans will be up for grabs through a lucky draw in all Levi's Stores in France from December 18, 2021, to January 9, 2022. These 501 jeans are made from organic cotton and recycled denim, making them even more special. Now let's talk about the QR code to scan. The idea behind it is that each pair of jeans has a QR code that can be scanned. When you scan the QR code, a digital version of the jeans is created as an NFT - a 3D representation of the iconic Levi's 501. This digital version represents the lifetime guarantee that comes with the jeans. So, if anything happens to your jeans, you can take them to the Levi's Store on the Champs-Elysées for repairs. A chance to win one of the exclusive Levi's 501 NFT jeans. From December 18, 2021, to January 9, 2022, ten lucky winners will have the opportunity to win one of the exclusive Levi's 501 NFT jeans. These jeans are made from organic cotton and recycled denim, making them not only stylish but also sustainable. To enter the draw, simply visit any Levi's Store in France during this period. So, if you're a fan of Levi's and want to own a piece of fashion history, make sure to visit your nearest Levi's Store and participate in the draw. Who knows, you might be one of the lucky winners to receive a lifetime guaranteed Levi's 501 NFT jeans! Remember, it's not just a pair of jeans, it's a piece of art, innovation, and a symbol of the timeless Levi's style. Get ready to embrace the future of fashion with the Levi's 501 NFT jeans.;, the Circulose. Eco-friendly and modern! A special scenography awaits visitors at the Flagship on the Champs-Elysées in Paris where two of these jeans will be on display for the occasion. To not miss out on this unprecedented operation, visit levi.com. The inventor of blue jeans continues to prioritize sustainability with this amazing initiative.

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Une publication partagée par 𝐏𝐀𝐕𝐈𝐋𝐋𝐎𝐍 𝐍𝐎𝐈𝐑 (@pavillon_noir)

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76 Avenue des Champs-Élysées - 8th
Raffle on January 9, 2022
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