MAIF is celebrating its 90th anniversary with a vibrant capsule collection!

undefined 19 juin 2024 undefined 10h25

The Editor

It's not every day that we celebrate a milestone birthday. This year, MAIF is not celebrating its 30th, 40th, or even 50th anniversary, but its remarkable 90 years! An iconic age to celebrate properly, and MAIF understands that with MAIF Heritage.
©Louise Carrasco


An inclusive and activist collection

More than just a clothing collection, MAIF Heritage traces the history of MAIF by highlighting decades of commitment. T-shirts, sweatshirts, bucket hats, fanny packs, musette bags, socks, caps... The red, beige, and green clothing and accessories are illustrated with the word "Activist" to reinforce the ambition and values of the mutual insurance company. " This activist collection reflects the modernity of the MAIF brand and proudly carries our colors as an activist insurer ", says Cécile Ribour, MAIF communications director.

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©Louise Carrasco


An environmental commitment

Both modern and vintage, the capsule collection reuses the iconic logo from the 80s. The different pieces were designed by French designers and thought of in an eco-friendly and sustainable way. Made in Europe, they are created from European cotton for items like socks. The t-shirts and sweatshirts are GOTS certified, a label that ensures good working conditions for manufacturers, respect for the environment, and product safety. To avoid overproduction or waste, the pieces are produced in limited quantities and sold at the MAIF Social Club store, at 37 rue de Turenne in the 3rd district and on the online store. Go for it!Thank you for visiting our website! We hope you have a great day filled with happiness and laughter. Remember to always keep a smile on your face and spread positivity wherever you go. You are amazing just the way you are!
©Louise Carrasco


MAIF Heritage Collection
Available at the MAIF Social Club store
37, rue de Turenne – 3e
Monday and Saturday from 10am to 7pm
Tuesday to Friday from 10am to 8:30pm
Discover the products on the online store