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Astérix and Obélix come to shake up the City of Economy in a new exhibition

undefined undefined 23 octobre 2023 undefined 10h00

undefined undefined 31 décembre 2023 undefined 11h49

The Editor

© Heloise Blier

Our favorite Gaulish heroes have arranged to meet us at the City of Economy from October 20th to February 26th to give us a special lesson: an immersive and participatory exhibition to better understand the major economic concepts through the adventures of Asterix and Obelix. Come, by Toutatis!

You are a fan of Asterix, Obelix, and their crazy adventures? So, you undoubtedly know that the 40th comic book in the series created by Albert Uderzo and René Goscinny is about to be released, this Thursday, October 26th. Its name: "L'Iris Blanc." But that's not all! For the occasion, the Citée de l'Économie in Paris (Citécou), the first museum in Europe dedicated to the economy, is hosting the new exhibition "Economy according to Asterix" until February 26th. This is the perfect opportunity to learn more about the workings of our economic world through the eyes of our favorite Gauls, and especially through all their epic adventures! A lesson in economics by Asterix and Obelix, who will have it?It believed that our two Gaulish companions could have given us a lesson on economy? Not us! And yet, behind the ancient world of Astérix and Obélix, there is a subtle and gently mocking look at the world in which we live, including, oh surprise, the economy, with its strengths and flaws.
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Une publication partagée par Citéco (@citedeleconomie)

With this new exhibition, the Citéco invites us to browse through the mythical albums of the successful series, which has sold nearly 393 million copies worldwide, in order to discover the subtleties of economics. Through games, movies, sensory devices, digital applications, and quizzes, nearly nine economic themes are addressed within three distinct areas: "the Village," "the Roman City," and "the Known World."

How does economics influence the Gauls in their daily lives? How does it govern the organization of the village or the relationships of our heroes with the outside world through the various travels that punctuate their adventures? This is what Citéco attempts to answer in Economics according to Astérix!


A journey with no shortage of characters

or Asterix and the Olympic Games, the characters of Caesar, Caius Saugrenus and Claudius Cornedurus guide us through the Roman world and its highly regulated administration.


© Heloise Blier

Finally, our tour ends with "The Known World," where international exchanges and globalization are discussed. Throughout their adventures, Asterix and Obelix have had the opportunity to encounter many neighboring peoples and thus discover — often with astonishment — cultures very different from their own. We will meet Epidemais, a Phoenician trader and skilled entrepreneur who managed to reshape the rules of globalized Rome's liberalism to his advantage so that everyone ends up benefiting.

They work solely for their own profit. But they are not the only crooks we will come across: an interactive game of naval battle takes us to meet Barbe Rouge and his band of pirates who our Gauls enjoy tormenting. The objective? Sink the pirate ships - symbolizing the underground economy - without damaging the merchant ships. Don't miss out on the upcoming screenings and events at Citéco. For example, on Wednesdays October 25th and November 1st, you can attend two animated film screenings in the museum's Auditorium: Asterix the Gaul (1967) first, followed by Asterix: The Mansions of the Gods (2014). On Thursday, December 7th, a meeting is also organized with Fabcaro, b&eac.Writer and screenwriter of the upcoming Astérix album, L'Iris Blanc. For over 60 years, Astérix and Obélix have spoken to every generation and allowed us to understand the world around us without even realizing it. In this new exhibition, our two heroes explain how an economy that is not always easy to grasp works, through a playful and amusing presentation that is accessible to both young and old.
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Une publication partagée par Citéco (@citedeleconomie)

The Economy according to Asterix
CITÉCO - City of Economy
1, place du Général-Catroux – 17th district
From October 21, 2023 to February 26, 2024
Price: €10 full rate; €8 for ages 18-25; €5 for ages 6-17
More information and Ticket booking