Every summer, it returns like a sunny refrain. The Ricard Tour, a true ode to the Provençal dolce vita, will make a stop in Montpellier on Thursday, July 24, starting at 5 PM at Halle Tropisme. The goal? To offer a friendly, immersive, and summery experience for the people of Montpellier in a setting inspired by the South, without excess or clichés.
A tribute to the French dolce vita
Far from being just a marketing stunt, this summer tour is all about celebrating shared moments, reunions among friends, and laughter at dusk. With its activities, warm atmosphere, and fun workshops, the Ricard Tour brings back the idea of a French way of life: long conversations, spontaneous pétanque games, and flavors that smell like the South. All of this is, of course, framed by respect for the Evin law. We’re talking about ambiance, heritage, and popular culture — not excessive consumption.
rénée..```htmlSee this post on Instagram
It's also a great opportunity to discover the Provençal serving ritual or to be surprised by new flavored syrup recipes. The discreet star of this edition? A limited edition 4.5% Ricard bottle, designed to fit perfectly into aperitifs!
```éat with moderation, lightness, and a touch of innovation.In summary: a festive moment, open to all, free, and especially designed as a tribute to living together in the French way. Whether you're in the mood for a good time, curious, or looking for a vibrant atmosphere made in the South, the Halle Tropisme awaits you for a sunny Thursday dedicated to sharing.