Some projects are born from a long-standing passion. Kaeri's project was born from an accident. A long recovery, enforced time, and questions piling up about what we really want to do with our lives. The answer arrives with unexpected clarity: to resign at 40 and create something that truly resembles oneself. Supported by his sister and a friend, he launches Crunchie by Kaeri and boldly proposes: what if each cookie told a personality, just like astrology does?
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The idea might seem trivial at first. However, it actually reveals a deep reflection on what a cookie can be beyond just a simple biscuit. Astrology talks about emotions, unique personalities, and the little details that set each person apart. Pastry does exactly the same thing: every combination of flavors creates something unique, and each recipe has its own temperament. Mixing the two ultimately makes perfect sense.
A Scorpio in dark chocolate with sea salt
At Crunchie by Kaeri, each zodiac sign has its own cookie. Scorpio? Intense dark chocolate and sea salt that leaves no one indifferent. The others follow the same logic: the flavor combinations are designed to embody the character of each sign, with a commitment to quality ingredients that shines through.
the final result !See this post on Instagram
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