It is in the St Lambert neighborhood of the 7th arrondissement of Marseille that this new space has been welcoming La Nouvelle brand customers for a few days. Located at 13 rue Decazes, with the collaboration of Studio Domicile Design, Alix & Aurélie have imagined a place that reflects their personality on a 50m2 surface.
Alix & Aurélie, founders of the lingerie brand "La Nouvelle"
In this new sales and advisory space, you immerse yourself in an atmosphere that reflects the brand: delicate, feminine, without artifice, and with a retro chic style! The decor echoes the values of the brand and offers a refined, assertive, chic, and timeless ambiance.
La Nouvelle boutique: a place for sharing & enveloping environment
We find pastel pink tones in polished concrete on the walls, travertine on the floor, and honey oak veneer for the fitting rooms and the storefront. In terms of merchandising, custom-made, airy, understated, and elegant brushed brass racks have been installed. They remind us of La Nouvelle's signature: the golden lurex strap. They also embody femininity and its curves.
Cabins from the store "La Nouvelle" in Marseille
The cabins have also been designed as havens of softness so that our customers feel as comfortable and confident as possible. They feature thick, soft carpeting paired with wood paneling on the walls.
Beyond being a space for advice and sales, Alix & Aurélie, the co-founders were keen to create a dedicated cocoon for their clientele. This shop will be a real laboratory that will allow us to create more connections with the brand's clients and to offer exclusive capsule collections. This new place will also be conducive to sharing moments and events.Voir cette publication sur Instagram
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