Launched in 2021 by Anaïs Lacombe and Manon Pagnucco, the startup PimpUp keeps expanding! After winning over Marseille, Montpellier, and Toulouse, this young company is making its way to Aix-en-Provence with a simple and effective mission: to offer residents baskets of 100% French, seasonal fruits and vegetables saved from waste. The goal? To provide an economical and responsible alternative while supporting French producers. Established for less than a year in Marseille, the company already has a wide range of...
a network of nearly 70 partner pickup points, giving the people of Marseille the chance to pick up fresh products at reduced prices every week, all while reducing their environmental impact. And in Aix-en-Provence, there are already 15 local sales points waiting for you.
1.24 million tons of agricultural products thrown away each year
Why throw away when we can save? The PimpUp model is based on an absurd reality: a large portion of the fruits and vegetables produced in France is discarded from traditional supply chains for purely aesthetic reasons. Too big, too small, oddly shaped... These foods, which are delicious, simply don’t have the “perfect” look imposed by big retailers. The result: 1.24 million tons of agricultural products go to waste each year, while producers struggle to sell their harvests at fair prices.
Already 500 tons of food recovered
With already 500 tons of food recovered and fairer pay for farmers, PimpUp shows that another model is possible. And for the people of Marseille, it’s a chance to enjoy ultra-fresh products at smart prices while helping the planet. The baskets come in 7 sizes: the Essential basket (€12.50) with 3.5 kg of fruits and vegetables, the Gourmet basket (€16.50) with 5 kg of products, the Family basket (€23.50) with 7 kg of fruits and vegetables, the Small Vegetables basket (€8.90) with 2.5 kg of vegetables, the Maxi Vegetables basket (€14.50) with 5 kg of vegetables, the Small Fruits basket (€9.90) with 2.2 kg of fruits, and the Maxi Fruits basket (€14.50) with 4 kg of fruits. But PimpUp also offers many grocery products to add to your baskets, the object.if waiting for 500 references in 2025 to make it possible to do most of your shopping at low prices thanks to anti-waste.
Getting your basket is super easy! You can pick it up at local relay points, chosen from bakeries, wine shops, and other partner businesses that handle the distribution. In fact, PimpUp also gives companies the chance to become relay points for their employees, and there are already 49 companies, including 5 in Marseille, that trust this initiative.
A 100% No-Commitment Plan
Forget about the rigid model of traditional subscriptions! PimpUp offers a 100% no-commitment plan. Every week, a basket is automatically scheduled, but subscribers can modify, pause, or cancel their order up to three days before delivery without any extra fees. It’s a flexible approach designed to fit everyone’s needs. There’s no monthly subscription: each week, you simply pay for the basket you ordered, and 75% of our customers feel this approach makes their lives much easier.
To sign up for PimpUp and receive your first anti-waste basket, head over to here !
