The Phocean city stands out more than ever as a gastronomic stage where authenticity and boldness blend beautifully. And it couldn't come at a better time: according to the 3rd edition of the American Express Lifestyle Trends Observatory, 9 out of 10 French people today are looking for restaurants that highlight local products 93% feel attached to French cuisine and 76% to that of their region. It's safe to say that here, local is sacred.
The taste of local, the flavor of the real
When asked about what attracts them to regional cuisine, the responses speak for themselves: it highlights local products (71%), it is generous (53%), and it is an integral part of their identity (50%). This philosophy perfectly aligns with the Marseillais DNA. In the city of the Mistral, this connection to the land is found in places that celebrate the taste of the real:
<Coquille, pearl of the Old Port where the sea invites itself onto every plate,
La Fiancée, a refined café that has turned brunch into a true art of living,
Dame Jeanne, a bright hideaway where Provençal products shine without artifice.
These establishments accept the American Express Card, allowing customers to earn Membership Rewards® points or Flying Blue Miles.
Voir cette publication sur Instagram
American Express, savoring every experience
Because in Marseille, gastronomy is all about emotions, American Express helps its cardholders discover exceptional dining experiences. Platinum Card members enjoy an annual credit of up to €200 reimbursed* at a selection of over 200 restaurants in France. In Marseille, the restaurant AM, the creative temple of chef Alexandre Mazzia, is part of this selection and can be reserved through the American Express concierge service. An iconic place that perfectly embodies what the French are looking for today: local flavors, creativity, and boldness. The study confirms it: 94% of the French believe that chefs play a key role in promoting regional gastronomy, and 91% consider them true artists. With 80% wanting to experience unique culinary adventures, these tables are truly special!
See this post on Instagram
Marseille, a culinary gem and proud to be one
Provence is also among the 5 favorite gastronomic regions of the French (9%, just behind the...Southwest and Brittany). Among colorful market stalls, terraces facing the sea, and restaurants where everything is homemade, gastronomy is not just a matter of taste: it's a way of life. And for American Express, which celebrated its 175th anniversary in 2025 and 130 years in France, this way of life is an integral part of its DNA. The brand supports restaurateurs, highlights chefs, and offers its members exclusive experiences, such as the Chefs d’Oeuvre event, gathering six renowned chefs around the flavors of their regions.
Voir cette publication sur Instagram
So whether you're enjoying signature octopus at AM, sipping natural wine at La Mercerie, or having coffee in the sun at La Fiancée, there's one thing for sure: in Marseille, gastronomy is all about sharing, storytelling, and experiencing life. And thanks to American Express, it becomes a truly unique experience.
*conditions apply
For your health, eat at least five fruits and vegetables a day. www.mangerbouger.fr
