End of an era for an iconic brand
Kaporal is that label that has dressed a whole generation of fashion lovers with its super stylish jeans. But after years of ups and downs, the Commercial Court of Marseille has made a decision: judicial liquidation and immediate closure. This news hits like a bombshell, especially for the 280 employees who find themselves without a job. The online store now displays a simple "Permanent closure", putting a definitive end to the brand's story.
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A recovery plan that wasn't enough
In 2023, Kaporal was taken over by three former executives who were determined to revive the brand. Their strategy? To focus on pop culture and save as many stores and jobs as possible. But facing a tricky situation and a struggling clothing market, their efforts fell short. In January, management still hoped to reach profitability, but the numbers remained far from expectations: 50 million euros in revenue for 2024, well below the 99 million of 2022.
Fashion in full transformation
So, Kaporal joins the list of brands hit hard by the crisis, alongside Camaïeu, San Marina, and even Burton of London. The textile sector is suffering: in 2023, sales stabilized but remained well below pre-pandemic levels. The Marseille brand, symbolic of the 2000s.<will not have succeeded in adapting to a constantly evolving market. So, a chapter closes, leaving a bittersweet taste for those nostalgic for the denim made in Kaporal.
