Phone in hand. Shorts ready to go. Nothing to check, except the weather. Just like every year, Levi's® kicks off the summer season with the most iconic piece of summer: the denim short. For every body, every style, and every vibe… This sunny symbol is back with the arrival of sunny days, in a very Y2K atmosphere, blending nostalgia with a vintage spirit.
The Y2K Denim Short
Pink hair, frayed denim, lo-fi digital textures… With its new campaign Levi's® Summer, the brand takes us on a 100% Y2K pre-Internet summer journey. The star of the season? The denim short, of course, always accompanied by its essentials: Red Tab™, frayed hems, jorts, and button fly. To make this happen, Levi's® offers us the most complete selection of shorts ever presented, featuring all cuts, lengths, and shades.
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On the women's side, we definitely have the 501® Original Short, the timeless piece that shapes the waist and flatters the silhouette, alongside the Ribcage Short Zip in a bold cut-off version and the Baggy Dad Short for a comfier, oversized option. On the men's side, the 478™ Baggy Short takes the spotlight this season, with alternatives like the XX Authentic Relaxed Short and the Baggy Pleated Short. Each model is of course available in various washes and in an inclusive size range! And to complete your look? A collection of standout pieces like the Short Sleeve Boxy Western Shirt, the Red Tab Vintage Tee, the Sunset Camp Shirt, and the Helen Mini Bouclé Vest. Everything you need for the most stylish summer ever!
A Levi’s® summer in the streets of Marseille
Levi’s® Summer is...d donc its quarters in the Cité phocéenne and invites us to show off our finest denim shorts all summer long. To kick things off, the brand will roll out the weekend of June 13 and 14 its Cart Summer, a tricycle that will give out surprises signed by Levi’s®. Join us in front of the Levi's® St Ferréol store on June 13, and in front of the Levi's® Terrasse du Port store on June 14, with bonus customization workshops for anyone who wants to jazz up their classics.
Levi's® Summer
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