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Edgard, the ultra-stylish optician who transforms vision in the heart of Marseille

undefined undefined 26 avril 2023 undefined 12h12

undefined undefined 12 mars 2024 undefined 18h51

The Editor

Edgard Marseille

To admire such a beautiful city like Marseille, it's best to have good vision. And for that, what could be better than an independent optician who advocates for local, made in France, and the work of creators? That's the case with Edgard, an optician located in the heart of Marseille since March 2022, and who also offers a unique experience to its customers.

Whether for style or out of necessity, glasses have become essential to the lives of the most fashionable Marseillais. And among the trendiest opticians in the Phocaean city, we have spotted an independent boutique that prefers authenticity to generic, atypical to classic, and unique to academic: here is Edgard, which opened its doors in March 2022 in a beautiful location in the heart of Marseille, just a stone's throw from the Old Port.Edgard is a premium independent optical brand carried by a pair of brothers whose main objective is focused on genuine and relaxed human relationships. After its first opening in 2001 in Tours, the Edgard Opticians brand has expanded throughout France, from Caen to Angers, passing through Bordeaux, Nantes, Strasbourg, Lyon, and our beautiful Marseille, which welcomed the 16th boutique of the brand. An impressive growth that allows the Edgard house to currently have 17 stores in France.

A totally unique experience in-store

When it comes to decor, Edgard Opticiens store in Marseille offers the perfect mix of casual and chic. You'll find airy spaces, carefully selected furniture, and large walls adorned with retro objects to evoke memories and make you feel like you're in a timeless curiosity cabinet. But the main strength of Edgard Opticiens lies in the experience they offer to their customers. As soon as you enter, the attentive team will seat you comfortably and offer you a cup of coffee and small chocolates (shaped like glasses, of course) to make you feel at ease. Note that you can make an appointment directly here (although it's not mandatory).

The experience starts with a complete assessment of your vision: analyzing your needs, visual check-up, and advice on lenses and treatments tailored to your vision and daily life. Once the verdict is announced, you are guided by another expert who, after taking the time to talk to you, meticulously selects glasses that match your personality.

New look for a new view

Because Edgard has always believed that glasses are an accessory of distinction and identification unique to each individual. By searching for increasingly unusual frames, the team pushes the boundaries of style by guiding its clients in revealing their personality. And the highlights of the Marseille boutique are the sunglasses, notably the famous brands Lapima and Emmanuelle Khanh, which project a strong identity and adhere to the "codes" of fashion and the craftsmanship of beautiful glasses (materials, shapes, colors). Among other renowned houses, we find Anne & Valentin, Theo, Caroline Abram, Nathalie Blanc, Kuboraum, Gamine, Barton Perreira, Cutler and Gross, Talla eyewear, Shelter, Steve McQueen...

Once you have found the shape of your dreams, eye measurements are taken so that the lenses are perfectly cut according to your vision habits. To do this, a machine from the future where we stand in front of it so that it recalculates with accuracy the expertise of the team, taking 3D measurements of your eye. And only at this point does the workshop manager come in to work on the lenses (from Essilor, the world's number 1 French manufacturer), adapt them to the customer's vision (if necessary), and add a blue light filter if needed.