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The Jolibump house: a showroom-boutique for maternity clothes in Marseille

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The Editor

Showroom boutique Jolibump - Louise Skadhauge ©

Imagined by a girl from the South, Marie Boyer-Aubert, the maternity clothing brand Jolibump was born in 2016. Originally, there were only 5 products, all black and available online only. 6 years later, the brand has grown and opens its first showroom boutique, its first "home" in the heart of the 6th district of Marseille.



Jolibump is a French brand, responsible and sustainable, which accompanies women's bodies throughout their lives, especially during pregnancies and motherhood. Because "clothing should adapt to the woman's body who wears it, and not the other way around," the founder declares with conviction.Entrance of the Jolibump store in Marseille
Jolibump -  Louise Skadhauge ©

For 6 years, Jolibump has been shaking up the codes of maternity fashion online. Because initially, the story was quietly written online with a range of clothing designed to last over time and fit all trends. Then year after year, the first black pieces transformed into iconic striped tops, oversized denim jackets, and leopard print leggings!

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Marie Boyer-Aubert, founder of Jolibump - Louise Skadhauge ©

Designed in the south of France and made in Portugal in renowned family workshops for their know-how, all fabrics are made of natural or eco-friendly fibers manufactured in Europe.
Each piece is the result of months of work for an ideal shape and unique comfort. From stretchy denim where it matters, to the waistband they affectionately call "« pocket »" in the showroom, everything is designed so that you can be free in your movements to the maximum, even with a belly busy shaping a beautiful baby.

Jolibump Boutique, the "home" of Marseille

After 6 years dedicated to selling.After months of research and work, Jolibump finally opens its hybrid space this fall 2022, right in the heart of Marseille, combining a store, office, showroom, and a place to live all in one.


Jolibump showroom in Marseille - Louise Skadhauge ©

In these tastefully decorated 75m2, Marie Boyer-Aubert and her team design timeless collections, welcome clients, store products, and host events (breakfasts, fittings, and maternity-themed evenings).

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La Maison Jolibump 
24 rue Jules Moulet - Marseille 6e
Open from Monday to Friday
From 2pm to 6pm
More info