Domain of the Lake - Roots, a gourmet restaurant located in Saint-Denis-lès-Bourg, near Bourg-en-Bresse, had the honor of being projected on one of the most iconic giant screens in the world: Times Square in New York. However, this spectacular highlight was not the result of a meticulously planned marketing campaign, but simply the result of a small pleasure that Mathilde and David Lachavannes, the owners of the restaurant, treated themselves to during their trip to the United States (according to information from Le Progrès and Le Figaro).
40 dollars for a spot in Times Square
The idea sprouted in David's mind a few days before the big departure to New York. Inspired by an anecdote he had heard about advertising in Times Square, he decided to take a chance and purchase a spot on the famous screen as a surprise for Mathilde.
; on the radio show Les Grosses Têtes, he decides to try his luck and have a video of his restaurant broadcast on Times Square. With astonishing simplicity, he uploads a short drone-filmed video and makes the required $40 payment, without much belief in the final outcome.However, on February 1st, as they nervously stand on Times Square, the unthinkable happens: their 15-second video is broadcasted on the giant screen, between Apple and Samsung commercials. A moment of astonishment and intense happiness for the couple, who capture the moment with emotion. This unusual experience, far from the classic promotional strategies, perfectly embodies the spirit of spontaneity and pleasure that animates the Domaine du Lac - Racines. And with this spot broadcasted across the Atlantic, the only thing we want is to go discover this address located just over an hour from Lyon.