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On the Bellecour square in Lyon, this XXL advertisement for Netflix is creating a buzz with OL!

undefined undefined 5 août 2025 undefined 19h00

The Editor

Light Air

For the promotion of season 2 of “Wednesday,” Netflix is treating itself to a facade at Bellecour… and slyly jabs at Olympique Lyonnais. With a mix of dark humor and playful winks, the marketing is spot on.

In the heart of Lyon, Netflix makes a big splash with a striking poster that definitely catches the eye. It's on the facade of a building, right across from Place Bellecour, that the streaming platform has decided to make a bold statement. In the image, Jenna Ortega as Wednesday Addams, with her dark silhouette and piercing gaze, features an enigmatic phrase that resonates with any true Lyon supporter: "Some were already burying your club... I have always believed in the undead." A sharp line, but delivered with style.

OL, the undead mentioned by Wednesday

The wink is crystal clear: OL, deemed dead, has ultimately been resurrected. It's a reference to last June's episode where the Lyon club, relegated to Ligue 2 by the DNCG, managed to save itself at the last minute after a successful appeal. A twist worthy of a series!

suspense… that Netflix has certainly capitalized on for its in-house storytelling. The result: a perfectly crafted punchline that hits just when supporters are regaining hope for the new season.

A masterclass in communication from Netflix

With this type of initiative, Netflix proves its talent for viral and contextual marketing. Everything is perfectly planned: the location (Bellecour, the heart of Lyon), the timing (right in the middle of the football season), the tone (a mix of sarcasm and affection), and of course, the reference. It’s no longer just advertising; it’s emotional placement. Online, reactions are pouring in: “Masterclass,” “Genius,” “They’re so good”... The people of Lyon are giving it a 100% thumbs up.