Watercress, carrots, onions, and many other seasonal vegetables are arriving every month at the Cité Jardin. Right in the heart of Lyon 7th, the VRAC association has just inaugurated a new solidarity market as explained by Radio Scoop. This new addition is definitely a game changer for the local residents. The goal is both simple and ambitious: to make fresh, local, and often organic products accessible where they are sometimes hard to find or too expensive.
Organic and local without markup or profit and & unbeatable prices
Here, the receipt brings a smile. On average, the price of the basket is twice as cheap as in regular stores with just as many products. The market's success is...
The great strength of VRAC is breaking the rules of traditional distribution. No profit is made on the products sold. The market is based on an openly committed solidarity model, far from the margin logic that we find even in large retail today. The result: quality food, often hard to find in the neighborhood, accessible to everyone. A salad, for example, can cost up to twice as little for households guided by a social worker.
A concrete response to urban food deserts
Even in Lyon, access to healthy food is not guaranteed everywhere. Supported by the city of Lyon and Grand Lyon Habitat, the VRAC association has been working since 2014 to rebuild a connection between local producers and residents, with currently 16 sales points in the metro area.
opole. And it shows that it's possible to combine social justice, sustainable food, and local roots. At Cité Jardin, just like elsewhere in the Lyon metropolitan area, this solidarity market empowers people to make purchases without ever compromising on quality. And honestly, it's a breath of fresh air for both the wallet and the planet.
More info about the VRAC association and its 16 sales points
Source: Radio Scoop