Founded by Clara Monti, a young woman from Lyon inspired by the lasting love of her grandparents, MADO aims to bring meaning back to online dating. While Lyon is one of the most connected cities in France for singles, the start-up is initially focusing on the local area to build a dedicated community before expanding throughout the rest of the country.
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Clara Monti, founder of the MADO app
Love isn’t something you consume; it’s something you build. In 2025, one in four French people feels lonely, and one in three young adults reports regular feelings of isolation, despite the explosion of dating apps. MADO recognizes that endless swiping leads to fatigue, frustration, and ghosting, and offers a format that encourages genuine connections, respecting everyone’s emotional pace.
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An algorithm designed for real compatibility
With MADO, quality takes precedence over quantity. Each user answers a 105-question survey developed with therapists, focusing on personality, values, life goals, emotional management, and intimacy. The algorithm only suggests three compatible profiles per day, allowing you to take your time to get to know each other and build a strong relationship.
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The goal is clear: to get to know yourself before meeting someone. MADO provides freely accessible content including audios and articles on confidence, dating, desire, and managing romantic disappointments. Users can also consult partner therapists for personalized support, making it a valuable tool for building healthy relationships from the very start.
A paid model to encourage engagement
Until the end of January, access to the app is completely free, so make the most of it! Starting in February, MADO will still offer a free version with one daily profile and some accessible content, as well as two subscriptions: “Meeting” (from €12.99 to €21.99/month) which gives access to all features and 3 profiles per day, plus the option “Support” (€4.99 to €6.99/month) focusing on personal development.
