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The completely crazy numbers of the Taylor Swift effect on tourism in Lyon

undefined undefined 7 juin 2024 undefined 11h00

The Editor

Brian Friedman / Shutterstock.com

With her two concerts at Groupama Stadium, superstar Taylor Swift attracted over 120,000 people. And apart from the spectacular show she offered, a huge spotlight was put on Lyon, as evidenced by the mind-blowing numbers of her impact on Lyon tourism.

Lyon was buzzing to the rhythm of Taylor Swift on June 2nd and 3rd, and the economic impact of this event is simply impressive. The American pop star attracted more than 120,000 fans to the Groupama Stadium, creating a real tourist buzz between the Rhône and the Saône rivers. With 62,000 people each night in the Lyon stadium, the American singer has become the female artist with the biggest audience in Lyon, surpassing Mylène Farmer and her 45,000 fans, as well as global stars like Rihanna and Celine Dion. A wave of international visitors Among the spectators, many fans from the United States, Spain, and the United Kingdom took the opportunity to explore Lyon. The Lyon Tourism Office recorded an 85% increase in attendance at their welcome pavilion that weekend. Tourists didn't hesitate to spend money to fully enjoy their stay in our beautiful city.

Thierry Fontaine, president of UMIH in Rhône, is delighted for Lyon Capitale: "Over three days, restaurant attendance has increased by 50%." In parallel, the Tourist Office noted a 20% increase in spending compared to 2023, thanks in large part to the sales of Lyon City Cards, guided tours, and the online store. American tourists particularly made their mark with a 98% increase in spending, followed by the English (+112%) and the Belgians (+134%).

Hotel reservations up by 220%

The Lyon Tasty Food Tour, bike rentals, and even the Miniature and Cinema Museum felt the effects of this influx. More than 1,000 visitors showed up at the museum as Taylor Swift fans, coming to see the costumes from the movie "Jeux de

hunger. Tourist areas like the Presqu'île and Vieux-Lyon have particularly benefited from this economic boom, with hotel occupancy rates reaching up to 90%. In fact, on the night of June 2nd, hotels in Lyon experienced a 220% increase in attendance!

These numbers show just how much major cultural events can boost tourism and the local economy. Taylor Swift's performance in Lyon will be remembered not only for her spectacular shows, but also for the huge economic impact it had on the city. A big thank you to Taylor and her fans for putting Lyon in the spotlight and making our city come alive like never before!


Source : Lyon Capitale